The raw open ceiling style is contrasted with the polished terrazzo and luxurious, high-end leather of the furniture. The designers developed the interior with the use of materials, such as wood, terrazzo, matt PU paint, and powder coated metal. Customers are greeted by a central reception pod that also doubles up as a coffee bar, displaying a bespoke selection of coffee beans made specifically for the shop. The existing brand design had a very prominent shade of teal blue, which was to be part of its identity. The 1,500 square foot space consists of a reception and coffee bar, 6 barber stations, a mani pedi area, wax room, washroom, office, pantry and storage. Designers Kamsin Mirchandani and Grishma Shetty of The Trouvaille Studio developed a unique identity for the brand, in line with the client’s vision for a modern, industrial, masculine vibe. After winning numerous awards in Dubai over the years, with rapid growth, the founders decided to relocate to the lively and bustling new DoubleTree by Hilton in Bur Dubai. MustDash was established in 2017 with a vision to create a grooming brand that is luxurious, bespoke yet affordable.
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June 2023
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